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Meet the Coaches
Luke Way, ChPC
I have been an endurance coach for 20 years. I specialize in elite level triathlon, but also work with elite level mountain bikers, and world class CrossFitters. The methodology I use is based around understanding one's strengths and weaknesses. I create programs that are positive, effective, and with integrity that train the weaknesses with science-backed methods into strengths. We do this by finding objective truths about the athlete through physiologic assessment.
Brock Hoel - Professional Triathlete
Brock is a Professional Triathlete Currently racing for Team Canada on the World Triathlon Series! Brock began the sport at 7 years old, and has been racing professionally since he was 17. His years of training and racing at the professional level have given him a wealth of knowledge that can be available to you at your fingertips! Brock is currently accepting clients and offers a number of options whether 12 week programs, full time online coaching, and even a swim package specific to improving your swim and getting you out with that lead pack! Whether your goal is to complete your first Ironman, run a 10k, or race an open water swim event, Brock has you covered. Brock’s programs offer different package options, some of which include weekly conference calls, direct messaging with Brock, and monthly check ins.